Twitter Ads Specification Guide
Lead Generation Card Desktop
| Media | image |
| Width | 800 |
| Height | 200 |
| Format | .jpg, .jpeg,.png,.gif |
| Aspect Ratio | 4:1 |
| CTA | 20 |
| Description | 50 |
| Tweet | 140 |
| Last updated | 23/02/16 |
Lead Generation Card Mobile
| Media | image |
| Width | 800 |
| Height | 200 |
| Format | .jpg, .jpeg,.png,.gif |
| Aspect Ratio | 4:1 |
| CTA | 20 |
| Description | 50 |
| Tweet | 140 |
| Last updated | 23/02/16 |
Website Card Desktop
| Media | image |
| Width | 800 |
| Height | 320 |
| Format | .jpg, .jpeg,.png,.gif |
| Aspect Ratio | 2.5:1 |
| Headline | 70 |
| Description | 0 |
| Tweet | 140 |
| Last updated | 23/02/16 |
Website Card Mobile
| Media | image |
| Width | 800 |
| Height | 320 |
| Format | .jpg, .jpeg,.png,.gif |
| Aspect Ratio | 2.5:1 |
| Headline | 70 |
| Tweet | 140 |
| Last updated | 23/02/16 |
Basic App
| Headline | 0 |
| Tweet | 140 |
| Last updated | 23/02/16 |
*Image is pulled from the app store
Image App
| Media | image |
| Width | 800 |
| Height | 320 |
| Format | .jpg, .jpeg,.png,.gif |
| Aspect Ratio | 2.5:1 |
| Tweet | 140 |
| Last updated | 23/02/16 |
Video App
| Media | video |
| Width | 1280 |
| Height | 1024 |
| Format | .mp4 |
| Aspect Ratio | 1.2:1 |
| File Size | 15MB max |
| Frames | 40fps or less |
| Audio | Mono or stereo |
| Tweet | 140 |
| Last updated | 03/02/16 |
Promoted Tweets
| Tweet | 140 |
| Last updated | 23/02/16 |
Videos
| Media | video |
| Width | 1280 |
| Height | 1024 |
| Format | .mp4 |
| Aspect Ratio | 1.2:1 |
| File Size | Max 15MB |
| Title | 70 |
| Description | 200 |
| Tweet | 116 |
| Last updated | 03/02/16 |
Header Photo
| Media | image |
| Width | 1500 |
| Height | 500 |
| Format | .jpg, .png, .gif |
| Aspect Ratio | 3:1 |
| File Size | Max 10MB |
| Last updated | 09/02/16 |
Profile Photo
| Media | image |
| Width | 400 |
| Height | 400 |
| Format | .jpg, .png, .gif |
| Aspect Ratio | 1:1 |
| File Size | Max 100KB |
| Last updated | 09/02/16 |
In-stream Photo
| Media | image |
| Width | 1024 |
| Height | 512 |
| Aspect Ratio | 2:1 |
| Last updated | 23/02/16 |
