Tumblr Ads Specification Guide
Sponsored Static Image
| Media | image |
| Width | 1280 |
| Height | 1920 |
| Format | jpg or png |
| Aspect Ratio | 0.6:1 |
| File Size | 10 MB |
| Last updated | 02/02/16 |
Sponsored Animated Gif
| Media | image |
| Width | 540 |
| Height | 750 |
| Format | .gif |
| Aspect Ratio | 0.7:1 |
| File Size | 1.75 MB |
| Frames | 80 |
| Last updated | 02/02/16 |
Sponsored Video Post
| Media | video |
| Format | Almost any format other than WMV. MP4 is most common |
| Aspect Ratio | 16:9 |
| Length | 5 sec to 5 max daily upload |
| File Size | 100 MB |
| Last updated | 02/02/16 |
Dashboard Banner
| Media | image |
| Width | 1080 |
| Height | 432 |
| Format | .jpg or .png |
| Aspect Ratio | 2.5:1 |
| File Size | 2 MB |
| Last updated | 02/02/16 |
Explore Banner
| Media | image |
| Width | 2600 |
| Height | 1463 |
| Format | jpg o png |
| Aspect Ratio | 16:9 |
| File Size | 10 MB |
| Last updated | 02/02/16 |
Post Thumbnail
| Media | image |
| Width | 175 |
| Height | 175 |
| Format | jpg or png |
| Aspect Ratio | 1:1 |
| File Size | 10 MB |
| Title | 50 |
| Description | 75 |
| Last updated | 02/02/16 |
Avatar
| Media | image |
| Width | 512 |
| Height | 512 |
| Format | jpg or png |
| Aspect Ratio | 1:1 |
| File Size | 10 MB |
| Title | 50 |
| Description | 75 |
| Last updated | 02/02/16 |
Sponsored Static Image
| Media | image |
| Width | 1280 |
| Height | 1920 |
| Format | jpg or png |
| Aspect Ratio | 0.6:1 |
| File Size | 10 MB |
| Last updated | 02/02/16 |
Sponsored Gif Image
| Media | image |
| Width | 540 |
| Height | 750 |
| Format | gif |
| Aspect Ratio | 0.7:1 |
| File Size | 1.75 MB |
| Frames | 80 |
| Last updated | 02/02/16 |
Profile Picture
| Media | image |
| Width | 128 |
| Height | 128 |
| Format | pg. gif.png.bmp |
| Aspect Ratio | 1:1 |
| File Size | 10 MB |
| Last updated | 02/02/16 |
