Snapchat Ads Specification Guide

Snapchat Ads - Snap ads article specs

Article

Mediatext, videos, GIFs, and images
Width1080
Height1920
Formatmp4 or .mov, .gif, .png, H.264
Aspect Ratio9:16
Audio2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Last updated21/11/17

*Snap Ads Article is available in Publisher Stories.

App Install

Width1080
Height1920
Format .mp4 or .mov, .gif, .png
Aspect Ratio9:16
Length3 to 10 seconds
File Size32 MB or less
Audio 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
CTAInstall Now, Play, Read, Show, View, Sign Up, Shop Now, Order Now
Last updated21/11/17

*Snap Ads App Install is available in Publisher Stories and between Snapchatters’ Stories.

Long-From Video

MediaTop Snap +Video
Width1080
Height1920
Format .mp4 or .mov, H.264 encoded
Aspect Ratio9:16 or 16:9
LengthMinimum 15 seconds
Audio2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Last updated21/11/17

*Vertical video is preferred, but horizontal is permitted - Snapchat adds a “WATCH”

Web View

MediaURL + Top Snap
Width1080
Height1920
Aspect Ratio9:16
CTAMore, Play, Read, Show, View, Sign Up, Shop Now, Order Now
Last updated21/11/17

*Snap Ads Web View is available in Publisher Stories and between Snapchatters’ Stories.