Snapchat Ads Specification Guide
Article
| Media | text, videos, GIFs, and images |
| Width | 1080 |
| Height | 1920 |
| Format | mp4 or .mov, .gif, .png, H.264 |
| Aspect Ratio | 9:16 |
| Audio | 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate |
| Last updated | 02/06/17 |
*Snap Ads Article is available in Publisher Stories.
App Install
| Width | 1080 |
| Height | 1920 |
| Format | .mp4 or .mov, .gif, .png |
| Aspect Ratio | 9:16 |
| Length | 3 to 10 seconds |
| File Size | 32 MB or less |
| Audio | 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate |
| CTA | Install Now, Play, Read, Show, View, Sign Up, Shop Now, Order Now |
| Last updated | 02/06/17 |
*Snap Ads App Install is available in Publisher Stories and between Snapchatters’ Stories.
Long-From Video
| Media | Top Snap +Video |
| Width | 1080 |
| Height | 1920 |
| Format | .mp4 or .mov, H.264 encoded |
| Aspect Ratio | 9:16 or 16:9 |
| Length | Minimum 15 seconds |
| Audio | 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate |
| Last updated | 02/06/17 |
*Vertical video is preferred, but horizontal is permitted - Snapchat adds a “WATCH”
Web View
| Media | URL + Top Snap |
| Width | 1080 |
| Height | 1920 |
| Aspect Ratio | 9:16 |
| CTA | More, Play, Read, Show, View, Sign Up, Shop Now, Order Now |
| Last updated | 02/06/17 |
*Snap Ads Web View is available in Publisher Stories and between Snapchatters’ Stories.
Event
| Media | Image |
| Width | 1080 |
| Height | 1920 |
| Format | transparent PNG |
| Aspect Ratio | 9:16 |
| File Size | 250KB or less |
| Last updated | 02/06/17 |
*Geofilters may be placed above or below the drawing layer (above the layer is default) is above.
Shared Spaces
| Media | Image |
| Width | 1080 |
| Height | 1920 |
| Format | transparent PNG |
| Aspect Ratio | 9:16 |
| File Size | 250KB or less |
| Last updated | 02/06/17 |
*Geofilters may be placed above or below the drawing layer (above the layer is default) is above.
Chain
| Media | Image |
| Width | 1080 |
| Height | 1920 |
| Format | transparent PNG |
| Aspect Ratio | 9:16 |
| File Size | 250KB or less |
| Last updated | 02/06/17 |
*Geofilters may be placed above or below the drawing layer (above the layer is default) is above.
National
| Media | Image |
| Width | 1080 |
| Height | 1920 |
| Format | transparent PNG |
| Aspect Ratio | 9:16 |
| File Size | 250KB or less |
| Last updated | 02/06/17 |
*Geofilters may be placed above or below the drawing layer (above the layer is default) is above.
