Pinterest Ads Specification Guide
Promoted Pins
| Media | image |
| Width | minimum 600 |
| Format | .png, .jpg, .gif |
| Aspect Ratio | 2:3 to 1:3.5 |
| Last updated | 09/02/16 |
*Pins should be vertically oriented—they get cut off in feeds if the ratio is greater than 1:3:5 so make sure it’s not too tall (e.g. a 600px wide image should be between 900px and 2100px tall)
Small Thumbnail
| Media | image |
| Width | 69 |
| Height | 69 |
| Format | .jpg or .png |
| Aspect Ratio | 1:1 |
| Last updated | 09/02/16 |
*Thumbnails are scaled down and cropped to an aspect ratio of 1:1 from pins uploaded to the board.
Large Thumbail
| Media | image |
| Width | 216 |
| Height | 146 |
| Format | .jpg or .png |
| Aspect Ratio | 1.4:1 |
| Last updated | 09/02/16 |
*Thumbnails are scaled down and cropped to an aspect ratio of 1.4:1 from pins uploaded to the board.
Profile Picture
| Media | image |
| Width | 165 |
| Height | 165 |
| Format | .jpg or .png |
| Aspect Ratio | 1:1 |
| File Size | 10 MB |
| Last updated | 08/02/16 |
*Profile picture is displayed in a circle
Video Pin
| Media | video |
| Format | YouTube or Vimeo |
| Last updated | 10/02/16 |
