Instagram Video ads specs

Feed Landscape

Mediavideo
Width600
Height315
VideoH.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
Format.mp4 container ideally with leading mov atom, no edit lists
Aspect Ratio1.9:1
Length60 seconds max
Thumbnail image ratioShould match the aspect ratio of your video. Your thumbnail image may not include more than 20% text
File SizeUp to 30 MB max
Frames30 fps max
BitrateNo limit to bit rate file if you're using two-pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
AudioStereo AAC audio compression, 128 kbps+ preferred
Caption125
Last updated22/02/16
Instagram Video ads specs

Feed Square

Mediavideo
Width600
Height600
VideoH.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
Format.mp4 container ideally with leading mov atom, no edit lists
Aspect Ratio1:1
Length60 seconds max
Thumbnail image ratioShould match the aspect ratio of your video. Your thumbnail image may not include more than 20% text
File SizeUp to 30MB max
Frames30 fps max
BitrateNo limit to bit rate file if you're using two-pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
AudioStereo AAC audio compression, 128 kbps+ preferred
Caption125
Last updated22/02/16
Instagram website conversions ad sizes

Feed Square

Mediaimage
Width1080
Height1080
Format.jpg or .png
Aspect Ratio1:1
File Size30 MB
Caption125
Text0
Last updated10/02/17

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Instagram single image adspecification

Feed Landscape

Mediaimage
Width1200
Height628
Format.jpg or .png
Aspect Ratio1.9:1
File Size30 MB
Caption125
Last updated21/11/17

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Instagram profile picture size

Profile Image

Mediaimage
Width110
Height110
Format.jpg or .png
Aspect Ratio1:1
Last updated03/02/16