size guide

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      • Single Image Ads
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      • Cover Image
      • Profile Image
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      • Single Image Ads
      • Carousel Ads
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      • Cards
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      • Header Photo
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      • Display Ads
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      • Cover Image
      • Company Logo
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      • Display Ads
      • Video Ads
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      • Video Thumbnail
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      • Channel Cover
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      • Non-animated Image Ads
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      • Cover Photo
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Facebook Ads Specification Guide

  • Canvas
  • Events
  • Lead Ads
  • Collections
  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Video Slideshow Ads
  • Cover Image
  • Profile Image
  • Posts Image
facebook canvas specs

Mobile News Feed

MediaImage
Width1200
Height628
Image Displays Asclicks to website, website conversions
Aspect Ratio1.9:1
Text90
Headline45
Last updated28/03/16

*Images may not include more than 20% text

Download PSD
Download Sketch
Design with adJelly
facebook canvas ads specs header

Header

MediaImage
Width120
Height44
Image Displays Asclicks to website, website conversions
Formattransparent .png
Aspect Ratio13:3
Last updated28/03/16

*Headers remain pinned at the top of the screen.

Download PSD
Download Sketch
Design with adJelly
facebook canvas photo specs

Photo

MediaImage
Width1080
Height1920
Image Displays Asclicks to website, website conversions
Format.png, .jpg
Aspect RatioImage uses full width of screen by default
Last updated28/03/16

*Up to 20 photos can be used in a Canvas

Download PSD
Download Sketch
Design with adJelly
facebook canvas ads text block requirements

Text block

Median/a
Text500 max
Last updated28/03/16
Design with adJelly

Button

MediaImage
Height48
Aspect Ratio1:1
Text30 characters
Last updated28/03/16
Design with adJelly
facebook canvas carousel ads

Carousel

MediaImage
Width1080
Height1920
Format.png or .jpg
Aspect Ratio Images can be full or partial height, but all images should be the same size
Last updated28/03/16

* 10 images per carousel max.

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Design with adJelly

Video

MediaVideo
Format.mp4 or .mov
LengthYou can have multiple videos in your Canvas, but their collective run time can't exceed 2 minutes.
Thumbnail image ratioThis will be the first frame of the video
Last updated28/03/16

*Portrait orientation is recommended, and it's also recommended not to make videos full screen. Note: Landscape orientation videos will automatically resize themselves to play in portrait. This causes them to shrink and have black bars on either side

Design with adJelly
facebook canvas product set design requirements

Product Set

Width600
Height600
Aspect Ratio1:1
Last updated28/03/16

*Advertisers must have uploaded a product catalogue. The unified pixel needs to be set up correctly as Canvas dynamically displays the best-performing products. Currently, advertisers cannot choose the order in which items appear.

Design with adJelly

Events Banner

MediaImage
Width1920
Height1080
Aspect Ratio16:9
Last updated13/05/16
Download PSD
Download Sketch
Design with adJelly

Desktop News Feed

Mediaimage
Width1200
Height628
Aspect Ratio1.9:1
Text90 characters
Headline25 characters
Description30 characters
Last updated22/02/19
Design with adJelly

Context Card

Mediaimage
Width1200
Height628
Aspect Ratio1.9:1
TextParagraph or bullet point formats ( 5 bullet points with 80 characters max each
Headline45 characters max
CTA25 characters max (button)
Last updated22/02/19
Design with adJelly

Form & Privacy Policy

MediaText
TextPrivacy policy link text should be 100 characters
ContentShorter forms are recommended (1-4 questions)
Last updated22/02/19
Design with adJelly

Custom Disclaimer

MediaText
Title60 characters
TextNo character limit and option to embed hyperlinks
DescriptionOptional consent checkboxes where you can ask people to explicitly agree to your disclaimer or any additional notices
Last updated22/02/19

*If you use a custom disclaimer, the privacy policy will appear here instead of on the form

Design with adJelly

End Card

DescriptionEnter a url for the ''Visit Website" button
Last updated22/02/19
Design with adJelly

Mobile News Feed

MediaImage
Width1200
Height128
Objectivesclicks to website, website conversions
Aspect Ratio1.9:1
Headline25 characters
Last updated22/02/19

*Advertisers must have uploaded a product catalogue

Download PSD
Download Sketch
Design with adJelly

Mobile News Feed

MediaVideo
VideoH.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Aspect Ratio16:9 or 1:1
Length120 minutes max
Thumbnail image ratioShould match the aspect ratio of your video.
File Sizeup to 4GB
Frames 30fps max
BitrateNo limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 4 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
AudioH.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Headline25 characters recommended
Last updated22/02/19

*Advertisers must have uploaded a product catalogue

Design with adJelly
Facebook desktop newsfeed ad sizes

Desktop News Feed

Mediaimage
Width1200
Height628
Image Displays As470 x 246
Objectivesclicks to website, website conversions, local awareness, event responses, offer claims, lead generation
Aspect Ratio1.9:1
Text90
Headline25
Description200
Last updated22/02/19

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
facebook single image ad specs

Right Column

Mediaimage
Width1200
Height628
Image Displays As254 x 133
Objectivesclicks to website, website conversions, event responses, app installs, app engagement, offer claims, lead generation
Aspect Ratio1.9:1
Text90
Headline25
Descriptionn/a
Last updated22/02/19

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Single Image mobile newsfeed facebook ads

Mobile News Feed

Mediaimage
Width1200
Height628
Image Displays As560 x 292
Objectivesclicks to website, website conversions, app installs, app engagement, local awareness, lead generation
Aspect Ratio1.9:1
Text90
Headline25
Description200
Last updated22/02/19

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Mobile Interstitial facebook ad specs

Mobile Interstitial

Mediaimage
Width1200
Height628
Image Displays Asclicks to website, website conversions, app installs, app engagement
Aspect Ratio1.9:1
Text90
Headline25
Last updated20/06/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook Mobile Native Ads

Mobile Native

MediaImage
Width1200
Height628
Image Displays Asclicks to website, website conversions, app installs, app engagement
Aspect Ratio1.9:1
Text90
Headline25
Last updated20/06/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook mobile banner ads examples

Mobile Banner

Median/a
Image Displays Asclicks to website, website conversions, app installs, app engagement
Aspect Ration/a
Titlen/a
Text90
Headline25
Descriptionn/a
Last updated20/06/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Design with adJelly
Facebook Carousel ad image size newsfeed desktop

Desktop News Feed

Media3-5 images
Width1080
Height1080
Aspect Ratio1:1
Text90
Headline40
Description20
Last updated30/08/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook Carousel Ads image size for right column

Right Column

Media3-5 images
Width1080
Height1080
Aspect Ratio1:1
Text90
Headline40
Description20
Last updated30/08/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Carousel ad size facebook mobile newsfeed

Mobile News Feed

Media3-5 images
Width1080
Height1080
Aspect Ratio1:1
Text90
Headline40
Description20
Last updated30/08/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook Mobile Interstitial carousel ad size

Mobile Interstitial

Media3-5 images
Width1080
Height1080
Image Displays Asclicks to website, website conversions, app installs, app engagement
Aspect Ratio1:1
Text90
Headline40
Description20
Last updated20/06/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook mobile native carousel ads

Mobile Native

Media3-5 images
Width1080
Height1080
Aspect Ratio1:1
Text90
Headline40
Description20
Tweet0
Last updated30/08/16

*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Download PSD
Download Sketch
Design with adJelly
Facebook video ads specs desktop

Desktop News Feed

MediaVideo
VideoH.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format.mp4 container ideally with leading mov atom, no edit lists
Aspect Ratio1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
Length45 minutes max
Thumbnail image ratioShould match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
File SizeUp to 1.75GB max
Frames30fps max
BitrateNo limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
AudioStereo AAC audio compression, 128kbps + preferred
Text90
Headline25
Description200
Last updated09/02/16
Design with adJelly
Facebook right column video ad specs

Right Column

MediaVideo
VideoH.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format.mp4 container ideally with leading mov atom, no edit lists
Aspect Ratio1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
Length45 minutes max
Thumbnail image ratioShould match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
File SizeUp to 1.75GB max
Frames30fps max
BitrateNo limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
AudioStereo AAC audio compression, 128kbps + preferred
Title90
Headline25
Last updated09/02/16
Design with adJelly
mobile news feed facebook ad size

Mobile News Feed

MediaVideo
VideoH.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format.mp4 container ideally with leading mov atom, no edit lists
Aspect Ratio1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
Length45 minutes max
Thumbnail image ratioShould match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
File SizeUp to 1.75GB max
Frames30fps max
BitrateNo limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p
AudioStereo AAC audio compression, 128kbps + preferred
Text90
Headline20
Last updated09/02/16
Design with adJelly
Facebook Video slideshow ads specs

Desktop News Feed

Media3-7 images
Width1280
Height720
Aspect Ratio16:9
Text90
Headline25
Description200
Last updated09/02/16

*Images may not include more than 20% text.

Download PSD
Download Sketch
Design with adJelly
Facebook video slideshow ads specs

Right Column

Media3-7 images
Width1280
Height720
Aspect Ratio16:9
Text90
Headline25
Last updated09/02/16

*Images may not include more than 20% text

Download PSD
Download Sketch
Design with adJelly
Mobile News feed facebook video slideshow ads

Mobile News Feed

Media3-7 images
Width1280
Height720
Aspect Ratio16:9
Text90
Headline25
Last updated09/02/16

*Images may not include more than 20% text

Download PSD
Download Sketch
Design with adJelly
Facebook cover image size

Cover Image

MediaImage
Width828
Height315
Aspect Ratio2.7:1
Last updated22/02/19
Download PSD
Download Sketch
Design with adJelly
Facebook profile picture size

Profile Image

MediaImage
Width180
Height180
Aspect Ratio1:1
Last updated21/01/16
Download PSD
Download Sketch
Design with adJelly
Facebook post image size

Posts Image

Mediaimage
Width1440
Height830
Aspect Ratio4:3
Text90
Last updated03/02/16
Download PSD
Download Sketch
Design with adJelly
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