Facebook Ads Specification Guide

Mobile News Feed
Media | Image |
Width | 1200 |
Height | 628 |
Image Displays As | clicks to website, website conversions |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 45 |
Last updated | 28/03/16 |
*Images may not include more than 20% text

Header
Media | Image |
Width | 120 |
Height | 44 |
Image Displays As | clicks to website, website conversions |
Format | transparent .png |
Aspect Ratio | 13:3 |
Last updated | 28/03/16 |
*Headers remain pinned at the top of the screen.

Photo
Media | Image |
Width | 1080 |
Height | 1920 |
Image Displays As | clicks to website, website conversions |
Format | .png, .jpg |
Aspect Ratio | Image uses full width of screen by default |
Last updated | 28/03/16 |
*Up to 20 photos can be used in a Canvas



Carousel
Media | Image |
Width | 1080 |
Height | 1920 |
Format | .png or .jpg |
Aspect Ratio | Images can be full or partial height, but all images should be the same size |
Last updated | 28/03/16 |
* 10 images per carousel max.

Video
Media | Video |
Format | .mp4 or .mov |
Length | You can have multiple videos in your Canvas, but their collective run time can't exceed 2 minutes. |
Thumbnail image ratio | This will be the first frame of the video |
Last updated | 28/03/16 |
*Portrait orientation is recommended, and it's also recommended not to make videos full screen. Note: Landscape orientation videos will automatically resize themselves to play in portrait. This causes them to shrink and have black bars on either side

Product Set
Width | 600 |
Height | 600 |
Aspect Ratio | 1:1 |
Last updated | 28/03/16 |
*Advertisers must have uploaded a product catalogue. The unified pixel needs to be set up correctly as Canvas dynamically displays the best-performing products. Currently, advertisers cannot choose the order in which items appear.

Events Banner
Media | Image |
Width | 1920 |
Height | 1080 |
Aspect Ratio | 16:9 |
Last updated | 13/05/16 |

Desktop News Feed
Media | image |
Width | 1200 |
Height | 628 |
Aspect Ratio | 1.9:1 |
Text | 90 characters |
Headline | 25 characters |
Description | 30 characters |
Last updated | 22/02/19 |

Context Card
Media | image |
Width | 1200 |
Height | 628 |
Aspect Ratio | 1.9:1 |
Text | Paragraph or bullet point formats ( 5 bullet points with 80 characters max each |
Headline | 45 characters max |
CTA | 25 characters max (button) |
Last updated | 22/02/19 |

Form & Privacy Policy
Media | Text |
Text | Privacy policy link text should be 100 characters |
Content | Shorter forms are recommended (1-4 questions) |
Last updated | 22/02/19 |

Custom Disclaimer
Media | Text |
Title | 60 characters |
Text | No character limit and option to embed hyperlinks |
Description | Optional consent checkboxes where you can ask people to explicitly agree to your disclaimer or any additional notices |
Last updated | 22/02/19 |
*If you use a custom disclaimer, the privacy policy will appear here instead of on the form

End Card
Description | Enter a url for the ''Visit Website" button |
Last updated | 22/02/19 |

Mobile News Feed
Media | Image |
Width | 1200 |
Height | 128 |
Objectives | clicks to website, website conversions |
Aspect Ratio | 1.9:1 |
Headline | 25 characters |
Last updated | 22/02/19 |
*Advertisers must have uploaded a product catalogue

Mobile News Feed
Media | Video |
Video | H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan |
Aspect Ratio | 16:9 or 1:1 |
Length | 120 minutes max |
Thumbnail image ratio | Should match the aspect ratio of your video. |
File Size | up to 4GB |
Frames | 30fps max |
Bitrate | No limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 4 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p. |
Audio | H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan |
Headline | 25 characters recommended |
Last updated | 22/02/19 |
*Advertisers must have uploaded a product catalogue

Desktop News Feed
Media | image |
Width | 1200 |
Height | 628 |
Image Displays As | 470 x 246 |
Objectives | clicks to website, website conversions, local awareness, event responses, offer claims, lead generation |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 25 |
Description | 200 |
Last updated | 22/02/19 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Right Column
Media | image |
Width | 1200 |
Height | 628 |
Image Displays As | 254 x 133 |
Objectives | clicks to website, website conversions, event responses, app installs, app engagement, offer claims, lead generation |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 25 |
Description | n/a |
Last updated | 22/02/19 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile News Feed
Media | image |
Width | 1200 |
Height | 628 |
Image Displays As | 560 x 292 |
Objectives | clicks to website, website conversions, app installs, app engagement, local awareness, lead generation |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 25 |
Description | 200 |
Last updated | 22/02/19 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile Interstitial
Media | image |
Width | 1200 |
Height | 628 |
Image Displays As | clicks to website, website conversions, app installs, app engagement |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 25 |
Last updated | 20/06/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile Native
Media | Image |
Width | 1200 |
Height | 628 |
Image Displays As | clicks to website, website conversions, app installs, app engagement |
Aspect Ratio | 1.9:1 |
Text | 90 |
Headline | 25 |
Last updated | 20/06/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile Banner
Media | n/a |
Image Displays As | clicks to website, website conversions, app installs, app engagement |
Aspect Ratio | n/a |
Title | n/a |
Text | 90 |
Headline | 25 |
Description | n/a |
Last updated | 20/06/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Desktop News Feed
Media | 3-5 images |
Width | 1080 |
Height | 1080 |
Aspect Ratio | 1:1 |
Text | 90 |
Headline | 40 |
Description | 20 |
Last updated | 30/08/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Right Column
Media | 3-5 images |
Width | 1080 |
Height | 1080 |
Aspect Ratio | 1:1 |
Text | 90 |
Headline | 40 |
Description | 20 |
Last updated | 30/08/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile News Feed
Media | 3-5 images |
Width | 1080 |
Height | 1080 |
Aspect Ratio | 1:1 |
Text | 90 |
Headline | 40 |
Description | 20 |
Last updated | 30/08/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile Interstitial
Media | 3-5 images |
Width | 1080 |
Height | 1080 |
Image Displays As | clicks to website, website conversions, app installs, app engagement |
Aspect Ratio | 1:1 |
Text | 90 |
Headline | 40 |
Description | 20 |
Last updated | 20/06/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Mobile Native
Media | 3-5 images |
Width | 1080 |
Height | 1080 |
Aspect Ratio | 1:1 |
Text | 90 |
Headline | 40 |
Description | 20 |
Tweet | 0 |
Last updated | 30/08/16 |
*If the text-to-image ratio is too high, your adverts may not fully reach their audiences.

Desktop News Feed
Media | Video |
Video | H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan |
Format | .mp4 container ideally with leading mov atom, no edit lists |
Aspect Ratio | 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing |
Length | 45 minutes max |
Thumbnail image ratio | Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. |
File Size | Up to 1.75GB max |
Frames | 30fps max |
Bitrate | No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p |
Audio | Stereo AAC audio compression, 128kbps + preferred |
Text | 90 |
Headline | 25 |
Description | 200 |
Last updated | 09/02/16 |

Right Column
Media | Video |
Video | H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan |
Format | .mp4 container ideally with leading mov atom, no edit lists |
Aspect Ratio | 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing |
Length | 45 minutes max |
Thumbnail image ratio | Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. |
File Size | Up to 1.75GB max |
Frames | 30fps max |
Bitrate | No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p |
Audio | Stereo AAC audio compression, 128kbps + preferred |
Title | 90 |
Headline | 25 |
Last updated | 09/02/16 |

Mobile News Feed
Media | Video |
Video | H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan |
Format | .mp4 container ideally with leading mov atom, no edit lists |
Aspect Ratio | 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing |
Length | 45 minutes max |
Thumbnail image ratio | Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. |
File Size | Up to 1.75GB max |
Frames | 30fps max |
Bitrate | No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p |
Audio | Stereo AAC audio compression, 128kbps + preferred |
Text | 90 |
Headline | 20 |
Last updated | 09/02/16 |

Desktop News Feed
Media | 3-7 images |
Width | 1280 |
Height | 720 |
Aspect Ratio | 16:9 |
Text | 90 |
Headline | 25 |
Description | 200 |
Last updated | 09/02/16 |
*Images may not include more than 20% text.

Right Column
Media | 3-7 images |
Width | 1280 |
Height | 720 |
Aspect Ratio | 16:9 |
Text | 90 |
Headline | 25 |
Last updated | 09/02/16 |
*Images may not include more than 20% text

Mobile News Feed
Media | 3-7 images |
Width | 1280 |
Height | 720 |
Aspect Ratio | 16:9 |
Text | 90 |
Headline | 25 |
Last updated | 09/02/16 |
*Images may not include more than 20% text

Cover Image
Media | Image |
Width | 828 |
Height | 315 |
Aspect Ratio | 2.7:1 |
Last updated | 22/02/19 |

Profile Image
Media | Image |
Width | 180 |
Height | 180 |
Aspect Ratio | 1:1 |
Last updated | 21/01/16 |

Posts Image
Media | image |
Width | 1440 |
Height | 830 |
Aspect Ratio | 4:3 |
Text | 90 |
Last updated | 03/02/16 |