Adwords Ads Specification Guide

Portrait Desktop
| Media | image |
| Width | 300 |
| Height | 1050 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Skyscraper Desktop
| Media | image |
| Width | 120 |
| Height | 600 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Small Square Desktop
| Media | image |
| Width | 200 |
| Height | 200 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Square Desktop
| Media | image |
| Width | 250 |
| Height | 250 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Top Banner Desktop
| Media | image |
| Width | 930 |
| Height | 180 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Wide Skyscaper Desktop
| Media | image |
| Width | 160 |
| Height | 600 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Netboard Desktop
| Media | image |
| Width | 580 |
| Height | 400 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Tripple Widescreen Desktop
| Media | image |
| Width | 250 |
| Height | 360 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Leaderboard Mobile
| Media | image |
| Width | 320 |
| Height | 50 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Banner Mobile
| Media | image |
| Width | 320 |
| Height | 100 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Banner Desktop
| Media | image |
| Width | 468 |
| Height | 60 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Billboard Desktop
| Media | image |
| Width | 970 |
| Height | 250 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Halfpage Desktop
| Media | image |
| Width | 300 |
| Height | 600 |
| Format | zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Inline Rectangle Desktop
| Media | image |
| Width | 300 |
| Height | 250 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Leaderboard Desktop
| Media | image |
| Width | 970 |
| Height | 90 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Rectangle
| Media | image |
| Width | 336 |
| Height | 280 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Leaderboard Desktop
| Media | image |
| Width | 728 |
| Height | 90 |
| Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Banner Desktop
| Media | image |
| Width | 468 |
| Height | 60 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Billboard Desktop
| Media | image |
| Width | 970 |
| Height | 250 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Halfpage Desktop
| Media | image |
| Width | 300 |
| Height | 600 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Inline Rectangle Desktop
| Media | image |
| Width | 300 |
| Height | 250 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Large Leaderboard Desktop
| Media | image |
| Width | 970 |
| Height | 90 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Large Rectangle
| Media | image |
| Width | 336 |
| Height | 280 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Leaderboard Desktop
| Media | image |
| Width | 728 |
| Height | 90 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Portrait Desktop
| Media | image |
| Width | 300 |
| Height | 1050 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Skyscraper Desktop
| Media | image |
| Width | 120 |
| Height | 600 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Small Square Desktop
| Media | image |
| Width | 200 |
| Height | 200 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Square Desktop
| Media | image |
| Width | 250 |
| Height | 250 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Wide Skyscraper Desktop
| Media | image |
| Width | 160 |
| Height | 600 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Flash Version | Adobe Flash Player versions 4 through 10.1 |
| Last updated | 08/08/16 |

Large Banner Mobile
| Media | image |
| Width | 320 |
| Height | 100 |
| Format | .swf (Flash) |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | 24 fps or slower |
| Last updated | 08/08/16 |

Top Ad
| Headline | 25 |
| Description Line 1 | 35 |
| Description Line 2 | 35 |
| Display URL | 35 |
| Last updated | 26/01/16 |

Side Ad
| Headline | 30 |
| Description | 80 |
| Display URL | 30 |
| Last updated | 02/06/17 |

Mobile Ad
| Headline | 30 |
| Description | 80 |
| Display URL | 30 |
| Last updated | 02/06/17 |

Collapsed Ad
| Media | image |
| Width | 144 |
| Height | 144 |
| Format | .png, .jpg, .gif |
| File Size | 500 MB |
| Advertiser | 15 |
| Subject | 25 |
| Description | 100 |
| Display URL | 32 |
| Last updated | 02/06/17 |

Image Template
| Media | image |
| Width | 650 |
| Height | 300 |
| Format | .png, .jpg, .gif |
| Advertiser | 15 |
| Subject | 25 |
| Description | 100 |
| Display URL | 32 |
| Last updated | 26/01/16 |

Single Promotion Template
| Media | image |
| Width | 300 |
| Height | 500 |
| Format | .png, .jpg, .gif |
| Advertiser | 15 |
| Subject | 25 |
| Headline | 25 |
| Content | 1024 |
| CTA | 20 |
| Description | 100 |
| Last updated | 26/01/16 |

Multi-product Template
| Media | 6 images |
| Width | 180 |
| Height | 180 |
| Format | .png, .jpg, .gif |
| Advertiser | 15 |
| Subject | 25 |
| Title | 40 |
| CTA | 20 |
| Description | 100 |
| Display URL | 32 |
| Last updated | 26/01/16 |
* Each image needs to have a seperate title & CTA

Catalog Template
| Media | 4 images |
| Width | 650 |
| Height | 300 |
| Format | .png, .jpg, .gif |
| Advertiser | 15 |
| Subject | 25 |
| Headline | 25 |
| CTA | 20 |
| Description | 100 |
| Description Line 2 | 100 |
| Last updated | 26/01/16 |
* Each image have their own CTA

Banner Desktop
| Media | image |
| Width | 468 |
| Height | 60 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Billboard Desktop
| Media | image |
| Width | 970 |
| Height | 250 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Halfpage Desktop
| Media | image |
| Width | 300 |
| Height | 600 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Inline Rectangle Desktop
| Media | image |
| Width | 300 |
| Height | 250 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Large Leaderboard Desktop
| Media | image |
| Width | 970 |
| Height | 90 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Large Rectangle
| Media | image |
| Width | 336 |
| Height | 280 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Leaderboard Desktop
| Media | image |
| Width | 728 |
| Height | 90 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Portrait Desktop
| Media | image |
| Width | 300 |
| Height | 1050 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Skyscraper Desktop
| Media | image |
| Width | 120 |
| Height | 600 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Small Square Desktop
| Media | image |
| Width | 200 |
| Height | 200 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Square Desktop
| Media | image |
| Width | 250 |
| Height | 250 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Vertical Rectangle
| Media | image |
| Width | 240 |
| Height | 400 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Wide Skyscaper Desktop
| Media | image |
| Width | 160 |
| Height | 600 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Inline Rectangle Mobile
| Media | image |
| Width | 300 |
| Height | 250 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Large Banner Mobile
| Media | image |
| Width | 320 |
| Height | 100 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Leaderboard Mobile
| Media | image |
| Width | 320 |
| Height | 50 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Small Square Mobile
| Media | image |
| Width | 200 |
| Height | 200 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Square Mobile
| Media | image |
| Width | 250 |
| Height | 250 |
| Format | .jpeg, .jpg, .png, .gif |
| File Size | 150 KB or smaller |
| Last updated | 08/08/16 |

Banner Desktop
| Media | image |
| Width | 468 |
| Height | 60 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Billboard Desktop
| Media | image |
| Width | 970 |
| Height | 250 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Halfpage Desktop
| Media | image |
| Width | 300 |
| Height | 600 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Inline Rectangle Desktop
| Media | image |
| Width | 300 |
| Height | 250 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Leaderboard Desktop
| Media | image |
| Width | 970 |
| Height | 90 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Rectangle
| Media | image |
| Width | 336 |
| Height | 280 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Leaderboard Desktop
| Media | image |
| Width | 728 |
| Height | 90 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Portrait Desktop
| Media | image |
| Width | 300 |
| Height | 1050 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Skyscraper Desktop
| Media | image |
| Width | 120 |
| Height | 600 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Small Square Desktop
| Media | image |
| Width | 200 |
| Height | 200 |
| Format | .gif |
| File Size | 150KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Square Desktop
| Media | image |
| Width | 250 |
| Height | 250 |
| Format | .gif |
| File Size | 150KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Wide Skyscraper Desktop
| Media | image |
| Width | 160 |
| Height | 600 |
| Format | .gif |
| File Size | 150KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Banner Mobile
| Media | image |
| Width | 320 |
| Height | 100 |
| Format | .gif |
| File Size | 150 KB or smaller |
| Animation Length | 30 seconds or shorter |
| Animation Speed | Slower than 5 FPS |
| Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds
