Adwords Ads Specification Guide

Portrait Desktop
Media | image |
Width | 300 |
Height | 1050 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Skyscraper Desktop
Media | image |
Width | 120 |
Height | 600 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Small Square Desktop
Media | image |
Width | 200 |
Height | 200 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Square Desktop
Media | image |
Width | 250 |
Height | 250 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Top Banner Desktop
Media | image |
Width | 930 |
Height | 180 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Wide Skyscaper Desktop
Media | image |
Width | 160 |
Height | 600 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Netboard Desktop
Media | image |
Width | 580 |
Height | 400 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Tripple Widescreen Desktop
Media | image |
Width | 250 |
Height | 360 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Leaderboard Mobile
Media | image |
Width | 320 |
Height | 50 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Banner Mobile
Media | image |
Width | 320 |
Height | 100 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Banner Desktop
Media | image |
Width | 468 |
Height | 60 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Billboard Desktop
Media | image |
Width | 970 |
Height | 250 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Halfpage Desktop
Media | image |
Width | 300 |
Height | 600 |
Format | zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Inline Rectangle Desktop
Media | image |
Width | 300 |
Height | 250 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Leaderboard Desktop
Media | image |
Width | 970 |
Height | 90 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Large Rectangle
Media | image |
Width | 336 |
Height | 280 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Leaderboard Desktop
Media | image |
Width | 728 |
Height | 90 |
Format | .zip, .css, .js, .html, .gif, .png, .jpg, .jpeg, .svg |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |
*The .zip file should contain the HTML for the ad as well as any of the above file types

Banner Desktop
Media | image |
Width | 468 |
Height | 60 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Billboard Desktop
Media | image |
Width | 970 |
Height | 250 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Halfpage Desktop
Media | image |
Width | 300 |
Height | 600 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Inline Rectangle Desktop
Media | image |
Width | 300 |
Height | 250 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Large Leaderboard Desktop
Media | image |
Width | 970 |
Height | 90 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Large Rectangle
Media | image |
Width | 336 |
Height | 280 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Leaderboard Desktop
Media | image |
Width | 728 |
Height | 90 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Portrait Desktop
Media | image |
Width | 300 |
Height | 1050 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Skyscraper Desktop
Media | image |
Width | 120 |
Height | 600 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Small Square Desktop
Media | image |
Width | 200 |
Height | 200 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Square Desktop
Media | image |
Width | 250 |
Height | 250 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Wide Skyscraper Desktop
Media | image |
Width | 160 |
Height | 600 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Flash Version | Adobe Flash Player versions 4 through 10.1 |
Last updated | 08/08/16 |

Large Banner Mobile
Media | image |
Width | 320 |
Height | 100 |
Format | .swf (Flash) |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | 24 fps or slower |
Last updated | 08/08/16 |

Top Ad
Headline | 25 |
Description Line 1 | 35 |
Description Line 2 | 35 |
Display URL | 35 |
Last updated | 26/01/16 |

Side Ad
Headline | 30 |
Description | 80 |
Display URL | 30 |
Last updated | 23/04/21 |

Mobile Ad
Headline | 30 |
Description | 80 |
Display URL | 30 |
Last updated | 23/04/21 |

Collapsed Ad
Media | image |
Width | 144 |
Height | 144 |
Format | .png, .jpg, .gif |
File Size | 500 MB |
Advertiser | 15 |
Subject | 25 |
Description | 100 |
Display URL | 32 |
Last updated | 23/04/21 |

Image Template
Media | image |
Width | 650 |
Height | 300 |
Format | .png, .jpg, .gif |
Advertiser | 15 |
Subject | 25 |
Description | 100 |
Display URL | 32 |
Last updated | 26/01/16 |

Single Promotion Template
Media | image |
Width | 300 |
Height | 500 |
Format | .png, .jpg, .gif |
Advertiser | 15 |
Subject | 25 |
Headline | 25 |
Content | 1024 |
CTA | 20 |
Description | 100 |
Last updated | 26/01/16 |

Multi-product Template
Media | 6 images |
Width | 180 |
Height | 180 |
Format | .png, .jpg, .gif |
Advertiser | 15 |
Subject | 25 |
Title | 40 |
CTA | 20 |
Description | 100 |
Display URL | 32 |
Last updated | 26/01/16 |
* Each image needs to have a seperate title & CTA

Catalog Template
Media | 4 images |
Width | 650 |
Height | 300 |
Format | .png, .jpg, .gif |
Advertiser | 15 |
Subject | 25 |
Headline | 25 |
CTA | 20 |
Description | 100 |
Description Line 2 | 100 |
Last updated | 26/01/16 |
* Each image have their own CTA

Banner Desktop
Media | image |
Width | 468 |
Height | 60 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Billboard Desktop
Media | image |
Width | 970 |
Height | 250 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Halfpage Desktop
Media | image |
Width | 300 |
Height | 600 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Inline Rectangle Desktop
Media | image |
Width | 300 |
Height | 250 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Large Leaderboard Desktop
Media | image |
Width | 970 |
Height | 90 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Large Rectangle
Media | image |
Width | 336 |
Height | 280 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Leaderboard Desktop
Media | image |
Width | 728 |
Height | 90 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Portrait Desktop
Media | image |
Width | 300 |
Height | 1050 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Skyscraper Desktop
Media | image |
Width | 120 |
Height | 600 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Small Square Desktop
Media | image |
Width | 200 |
Height | 200 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Square Desktop
Media | image |
Width | 250 |
Height | 250 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Vertical Rectangle
Media | image |
Width | 240 |
Height | 400 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Wide Skyscaper Desktop
Media | image |
Width | 160 |
Height | 600 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Inline Rectangle Mobile
Media | image |
Width | 300 |
Height | 250 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Large Banner Mobile
Media | image |
Width | 320 |
Height | 100 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Leaderboard Mobile
Media | image |
Width | 320 |
Height | 50 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Small Square Mobile
Media | image |
Width | 200 |
Height | 200 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Square Mobile
Media | image |
Width | 250 |
Height | 250 |
Format | .jpeg, .jpg, .png, .gif |
File Size | 150 KB or smaller |
Last updated | 08/08/16 |

Banner Desktop
Media | image |
Width | 468 |
Height | 60 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Billboard Desktop
Media | image |
Width | 970 |
Height | 250 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Halfpage Desktop
Media | image |
Width | 300 |
Height | 600 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Inline Rectangle Desktop
Media | image |
Width | 300 |
Height | 250 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Leaderboard Desktop
Media | image |
Width | 970 |
Height | 90 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Rectangle
Media | image |
Width | 336 |
Height | 280 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Leaderboard Desktop
Media | image |
Width | 728 |
Height | 90 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Portrait Desktop
Media | image |
Width | 300 |
Height | 1050 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Skyscraper Desktop
Media | image |
Width | 120 |
Height | 600 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Small Square Desktop
Media | image |
Width | 200 |
Height | 200 |
Format | .gif |
File Size | 150KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Square Desktop
Media | image |
Width | 250 |
Height | 250 |
Format | .gif |
File Size | 150KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Wide Skyscraper Desktop
Media | image |
Width | 160 |
Height | 600 |
Format | .gif |
File Size | 150KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds

Large Banner Mobile
Media | image |
Width | 320 |
Height | 100 |
Format | .gif |
File Size | 150 KB or smaller |
Animation Length | 30 seconds or shorter |
Animation Speed | Slower than 5 FPS |
Last updated | 08/08/16 |
*Animations can be looped, but the animations must stop after 30 seconds